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Artist Name

Joana Santos Barbosa

Born: 1981

Hometown: Porto

Based in: Porto

Created by Architect Joana Santos Barbosa in 2012, Insidherland is a Portuguese brand of author design inspired by the natural wonders and the excellence of art.

Joana explores influences from travels around the World to define her own Land as a place that transforms her unique vision into pieces of art. InsidherLand collections are designed as a dialog, being Beyond Memory deeply influenced by organic forms of nature and traditional cultures and Identity, molded by Art and Architectural forms.

Drawn with Joana’s signature and handcrafted by her team of Portuguese master craftsmen and jewelers, the impressive creations of furniture, lighting, upholstery and accessories have been highlighted as soulful designs that embody the expertise of traditional craft techniques with high quality finishes.

Joana soon saw her talent recognized, being considered as one of the Top 10 Contemporary Designers from Portugal. Earning her place in the international design scene, she was invited to exhibit at the XX Triennale International Exhibition in Milan and her work can be seen in the most prestigious design events in London, Paris and Milan.

Joana’s effortless sophisticated designs position her brand, InsidherLand, in strategic markets of high-end luxury decoration and her work is selected by architects, design studios and hotels around the world who seek for exclusive one of a kind pieces of art.


Joana Santos Barbosa In The Studio

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More About Joana Santos Barbosa

Question IconWhat inspires you?

My creations are influenced by nature, architecture, art and music, as my work process is very personal and reveals events that, at some point, crossed my journey. I draw memories to create what I have never seen which means that I work upon what my memory highlights, transforming it from my perspective.

Question IconDescribe your creative process.

The creative process is intuitive and results from my experiences, my memories and places I treasure. The birth of a new design may result from a new image that crosses my eyes or an old memory that’s revisited after a long time. When a new idea shows up, it automatically materializes in the mind with its concept, form and function without a rational intervention on my behalf. Overall, I look at the creative process in design in much the same way as architecture, in the sense that there is form, function (the program in architecture), concept and emotion.

Question IconWhat are 3 words that best describe your work?

Honesty, sensibility and art.

Question IconWhat is the most important tool when creating your work?

The concept is the foundation of my work and I design Pieces of Art with function.

Question IconWhat is the best piece of advice you have been given?

Whatever you believe, you become.

Question IconWhere do you go for inspiration?

I don’t specifically search for inspiration. I believe that it is just an open state of mind.

Collections Featuring Joana Santos Barbosa

9 Collections

Design Pieces that Capture the Essence of Autumn

Design Pieces that Capture the Essence of Autumn

64 Artists, 88 Products

Last updated: August 29, 2023

Soft Edges and Curves

Soft Edges and Curves

60 Artists, 88 Products

Last updated: November 17, 2022

Designer Coffee Tables

35 Artists, 54 Products

Last updated: September 21, 2022

Articles Featuring Joana Santos Barbosa

1 Article



Luxury Lifestyle Awards | The Best Luxury Furniture Portugal