Born: 1979
Hometown: Belgrade
Based in: Belgrade
La Maison Digital is an art concept by Vesna Filipovic characterized by its simplicity, purity, basic shapes, and bold colors. It’s like a simple binary code used as a tool to express her inner feelings with an almost spiritual process. The core elements of painting: color, line, and form.
Through her work, Vesna Filipovic researches the relationship between color and shape, plays with contrasts and shades, and creates abstract artworks. She is constantly exploring the intersection between art, fashion, and technology. Though color is one of the main drivers of her work, she is taking cues from the fashion world as one of her biggest inspirations and combining it with the technology process, innovative software… The feeling during the process is like a deconstruction of data with a goal to achieve a new visual, a new reality, a new life.
"In these complex times, I feel the need to rest my eyes on something simple, clear, basic yet poetic. The way colors communicate with us and with each other creates unique emotions. In my work, there is a lot of symbolism, what some color represents to me, whether love, freedom, hope, sunset, desert, a moment in time, or design. Sometimes I create with a specific combination of colors in mind, shapes are not planned, they are unconscious, an expression of the moment, instinctive movement of the hand, gestural marks… I enjoy the unexpected collision that is occurring at the end. White lines are technical but also represent a beautiful way to accentuate every color and its shade. Some things happen coincidentally but in the end, they are exactly where they supposed to be. It’s composition and decomposition, with the clear precision and intention that color needs adequate space to show its potential. The process is intuitive, free, and open but has an end." – Vesna Filipovic.
Education: Faculty of organizational sciences, University of Belgrade Department of Information Systems and Technologies; Master’s Degree in E-business
What inspires you?
Fashion and interior design. I like seeing innovation and analyzing collections in terms of colors, shapes, and overall line, and note how it evolves from the basic codes of the specific houses. I like to meet creative people and exchange ideas. Music, traveling, books, are also sources of inspiration for me. I generally seek beauty in everything.
Describe your creative process.
Everything starts with an idea. When I create geometric artwork, I am trying to draw almost gestural marks, random shapes,... I enjoy the unexpected collision that is occurring at the end. White lines are technical but also represent a beautiful way to accentuate every color and its shade. When it comes to colors, there I like to express my design knowledge and arrange colors in beautiful artwork.
What are 3 words that best describe your work?
Geometry, vibrant colors, and form.
Who are some artists that have influenced your work?
I admire many artists but I can't say that my works are influenced by them. I like Gerhard Richter, Kazuo Shiraga, Pierre Soulages, Julian Schnabel, Yves Klein, Chaz Guest, Kim Keever...
What is the most important tool when creating your work?
Illustrator.
What is the best piece of advice you have been given?
In everything you do, you have to try to reach the Moon. Or not directly to me but in general "The world is more malleable than you think, and it's waiting for you to hammer it into shape." - Bono
Where do you go for inspiration?
I read some inspiring art biography or watch a documentary just to get lost in time and catch the "creative virus" that possesses every artistic soul.
1 Collection