Alchemy

Choi Jeong Hwa is an artist and designer whose work moves between the disciplines of visual art, graphic design, industrial design and architecture. His inspiration comes from popular culture and day-to-day life. This is reflected in his choice of media ranging from video, moulded plastic, shopping trolleys, real and fake food, lights, wires and kitsch artifacts. Best known for his large-scale inflatable sculptures — notably lotus blossoms — Choi’s practice is marked by an irreverent take on cultural icons and materials that permeate our daily life. Large-scale outdoor sculptures crafted from diverse materials such as consumer goods, balloons, wires, as well as recycled and found objects are the hallmarks of Choi’s playful repertoire.

Choi has participated in many biennials of contemporary art, including the Arsenale Kyiv (2012), the 17th Sydney Biennial (2010), the Gwangju Biennale (2006), the Venice Biennale – Korean pavilion (2005), the Liverpool Biennial (2004), the Lyon Biennale (2003), the Yokohama Triennale (2001), the São Paulo Biennale (1998) and the Taipei Biennale (1998).