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Art meets VR: DSLcollection Launches in Singapore with The Artling


Art meets VR: DSLcollection Launches in Singapore with The Artling
Image courtesy of the DSLcollection

This January, the DSLcollection, with their creative leader Nina Boldyreva, initiates its Asian presence, starting in Singapore with The Artling.

The DSLcollection, created in 2005 by Sylvain and Dominique Levy, is one of the top 5 Chinese Contemporary Art collections in Europe.  It is a privately owned art collection representing over 350 of the leading Chinese avant-garde artists, and across all media including paintings, sculptures, installations, and videos. Currently, Karen Levy, daughter for Sylvain And Dominque, will be implenting all new projects.

Founder and CEO Talenia Phua Gajardo says, ”After having launched our custom-built AR feature on our iOS last year, we are extremely excited to continue on this journey of bringing the best of art to as many people as we can via this new VR project. Augmented Reality, Virtual Reality, and Mixed Reality have added completely new dimensions to traditional ways of experiencing art and we will continue to push the technological boundaries to further these explorations. ”

VR is becoming increasingly relevant to all industries. According to Market researcher IDC, they projected “worldwide revenue from AR/VR would grow from $5.2 billion in 2016 to $162 billion by 2020. AR and VR are exhibiting extraordinary capabilities to push past niche spaces like gaming and entertainment to become an essential part in various industries like education, healthcare, manufacturing and customer experience.“

Besides engaging with new users and enchanting viewers with alternative art realities, what this strategic partnership aims to achieve is the creation of multiple perspectives, whilst not limiting expressions to VR alone. Through forging new opportunities for art, storytelling and human connection, it seeks to construct a platform for people to plug into more variations of intellectual entertainment.

Image courtesy of the DSLcollection

A specially curated exhibition of Chinese contemporary art was presented on the 18th and 19th of January at the IM-ARCH ASIA, Asia’s first conference on VR for Architecture and Culture. This virtual reality experience is constituted by an exciting journey of discovery through an interactive guided tour in a futuristic design museum, where visitors are able to ‘fly’ around the larger-than-life artworks from Chinese avant-garde artists. These artists include Jia Aili, Zhang Huan, and Gao Weigang. It additionally spans across an array of media - from painting, sculpture, installation, and video. it even includes a VR art piece by Miao Ying, an artist who fosters the satirical concept of digital detox.

The Artling’s Gallery Director, Kim Tay, will also be present at the upcoming 2nd Immersive Augmented and Virtual Reality World Conference, with this year’s theme being ‘Attaining the next frontier for competitive advantage with the game-changer AR/VR’.

Click here to find out more about this conference.

About The Artling
At The Artling, we are extremely passionate about Contemporary art and design and focus on featuring some of the top regional and international talents both online and offline. Over the years, we have developed a strong foundation through our online platform and offline projects, and have built a reputation as a reliable partner for galleries, artists and designers. Our aim is to bring the fragmented market closer together by enabling greater access to our international clients.

We provide advisory services to clients across all project scales and have expertise in sourcing for pieces in various styles and budgets. We strongly believe in partnerships and take on a collaborative approach to all our projects.

About The DSLcollection
The DSLcollection was created in 2005 by Dominique and Sylvain Lévy. It is an ongoing cultural and entrepreneurial project that embodies a family adventure and an intersection of art and science. Being a nomadic collection, it aims to reshape the notions of art spaces through digital technologies attracting new target markets. Karen Levy is in charge of new DSL’s creative projects development. The Lévy's also launched The DSL Book, a digital archive of 350 artworks from the DSLcollection and this can be viewed here

About Nina Boldyreva
Nina Boldyreva is a media professional and an entrepreneur who creates an interface between arts and cutting-edge technologies. Her specific experience and academic work will propel our visionary adventure in South-East Asia.


Images courtesy of the DSLcollection 

Any views or opinions in the post are solely those of the authors and do not necessarily represent the views of the company or contributors.

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Sylvain Levy, Founder of DSL Collection, Feb. 27, 2014


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