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Brainstorm Design 2019 Explores "Vision, Empathy & Scale"


Brainstorm Design 2019 Explores "Vision, Empathy & Scale"
All images courtesy of Brainstorm Design

Brainstorm Design’s 2019 edition is underway, with FORTUNE having announced the line up of 50 global business and design leaders who will speak at this year’s conference. Taking place during Singapore Design Week. from 5-7 March, speakers include Kat Holmes, Director of UX Design, Google; Nelson Coates, Production Designer, Crazy Rich Asians; Margaret Gould Stewart, Vice President, Product Design, Facebook; Jim Rowan, CEO, Dyson; and Satoru Matsuzaki, President and Representative Director, Ryohin Keikaku Co., Ltd. 

This year’s theme, “Vision, Empathy, and Scale,” explores and amplifies ideas raised in last year’s inaugural gathering and highlights the gifts of designers from classical, commercial and computational backgrounds. Brainstorm Design brings together a broad spectrum of influential top designers and high-profile business leaders who command the capital, technology and human resources necessary to ensure great design can achieve maximum impact and scale. Among the topics discussed this year: the challenge of achieving “empathy at scale”; how companies can measure the return on their investments in design; the uses (and abuses) of design in the public sector; and designers’ ethical responsibilities for safeguarding personal privacy. 

Led by the editorial teams of FORTUNE and Wallpaper*, Brainstorm Design will feature multimedia presentations, interviews and intimate panel discussions on how design can help to transform businesses and enrich people’s lives. Brainstorm Design will gather leading international design talents, as well as C-suite executives, including chief design officers, design practitioners, FORTUNE 500 senior executives, government leaders, decision-makers in private and public sectors, and advocates of design thinking.

Brainstorm Design will help to increase the global mindshare of Singapore as a thought leader in design, while fostering new business leads and relationships for Dsg and EDB.

"In our first year, Brainstorm Design showcased the ways in which the world’s most successful businesses are harnessing the extraordinary power of design to transform their strategy, structure, and corporate culture. In 2019, we’ll take that conversation to the next level. We’ll explore the ways new technologies—including artificial intelligence, the proliferation of ‘smart' devices, and advances in data analytics—are changing the way designers work. We’ll talk about ethics, inclusivity, leadership, and the elusive ideal of “empathy at scale,” said Clay Chandler, Chair of Brainstorm Design and Asia Editor of FORTUNE. 

About Wallpaper*
International, intelligent and influential, Wallpaper* is the world’s most important design and lifestyle magazine. Wallpaper* publishes 12 themed issues a year, with a limited-edition cover by a different artist or designer each month. Reaching 93 countries, over 2 million Twitter followers and 12 million unique users per year on, it has unparalleled influence among the design elite across the globe. Brand extensions including an in-house creative agency, an interior design service, a series of over 100 pocket City Guides, the online WallpaperSTORE* and the annual Handmade exhibition have further propelled Wallpaper* from style bible to internationally recognised brand.

About DesignSingapore Council
DesignSingapore Council’s (Dsg) vision is for Singapore to be an innovation-driven economy and a loveable city through design by 2025. As the national agency that promotes design, our mission is to develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design. Dsg is a division of the Ministry of Communications and Information.

FORTUNE is a global leader in business journalism with a combined audience of more than 20 million readers in print and online. FORTUNE covers bold innovators, smart companies, new ideas and innovative strategies that inspire the FORTUNE audience to accelerate their business success. FORTUNE’s major franchises include the FORTUNE 500, Global 500, the 100 Best Companies to Work For, World’s Most Admired Companies, 40 Under 40 and 100 Fastest- Growing Companies. FORTUNE hosts a wide range of annual conferences produced by FORTUNE Live Media, including FORTUNE Most Powerful Women, FORTUNE Brainstorm Tech, FORTUNE Brainstorm Health and the FORTUNE Global Forum. FORTUNE publishes English- language editions in Europe and Asia, and local-language editions in China, Turkey, South Korea, India, Mexico, Italy and Greece.

About the Singapore Economic Development Board (EDB)
EDB is the lead government agency for planning and executing strategies to enhance Singapore’s position as a global business centre. We dream, design and deliver solutions that create value for investors and companies in Singapore. Our mission is to create for Singapore, sustainable economic growth with vibrant business and good job opportunities. For more information on EDB, please visit

For more information on Brainstorm Design 2019, click here

Any views or opinions in the post are solely those of the authors and do not necessarily represent the views of the company or contributors.

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