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IFFT/Interior Lifestyle Living 2018 - Welcome to the Hygge Life


IFFT/Interior Lifestyle Living 2018 - Welcome to the Hygge Life

As always, IFFT/Interior Lifestyle Living in Tokyo, now at its 11th edition, covers a wider range of design items compared to its sister fair, interiorlifestyle Tokyo, in July. This edition saw the organisers channelling Hygge life by focusing even stronger on hospitality and the food service industry, no doubt in response to increasing demands in those fields for the upcoming Tokyo Olympics in 2020. 

A special exhibition area, titled “A Story of Beginning” installed in the Atrium.

But what is Hygge exactly? Pronounced as "hue-guh" (not hoo-gah), it is a Danish word used when acknowledging a feeling or moment, whether alone or with friends, at home or out, ordinary or as extraordinary as cosy, charming or special. And in the staple 'Atrium' section of the show, an HYGGELIG MARKET has been set up to serve coffee and muffins as well as organic snacks and drinks for business meetings and breaks, leaving you a sense of "home-like warmth" even when you're hustling through the many booths in the show.

Surrounding the Atrium is a total of 12 characteristic zones that showcase the finest international designs, ranging from regions within Japan to almost every part of the world. They are ACCENT, CREATIVE RESOURCE, EVERYDAY, FOODIST, GLOBAL, HOME, JAPAN STYLE, JEWELRY, KITCHEN LIFE, MOVEMENT, NEXT, and TALENTS. And without further ado, here are a series of Hygge Life inspirations that you can adopt: 

Mikiya Kobayashi's HC-4 series in new Kvadrat fabric (T), Drill Design's new rattan chair for TOU (B).

On the furniture side, seasoned designer Mikiya Kobayashi has presented quite a number of designs, including the new Nagi chair for Fuji Furniture. A chair developed way back in 2011, the design retained its one-piece moulded plywood armrest and backrest which looked quite timeless, reminiscing of the beloved Eames Chair. Also, from his own brand Haru, the HC-4 series of armchairs and benches are now covered with the uber exquisite KVADRAT fabric (from Denmark, of course!), making them even more Scandinavian and Hygge-looking.

Young designs teams like Drill Design also made a big splash with 8 new furniture launches from two furniture brands. Following last year's MR · SR collection, a new series, WR lounge chair and side chairs for TOU, reinterpreted the simple and stoic structural beauty of Shaker-type furniture using rattan material. The line harmonises with a variety of spaces and is a standard rattan furniture that is light-weight and easy to handle. The seat of the chair can be exchanged upon maintenance. As for TIME & STYLE, they presented 2 kinds of chairs and tables as an outdoor series which they redesigned in accordance with their OFFSET chair released in 2014.

New launch from Ishinomaki Laboratory, including stools with steel details (L), and ISHINOMAKI BIRD KIT by TORAFU ARCHITECTS (R).

Ishinomaki Laboratory, a furniture brand that pushes the horizons of DIY through the power of design, has also made its regular appearance. With the theme of "Metamorphosis", the brand's well known wooden creation has taken a new twist by adding steel bars into the mix. As seen in the newly launched product including KOBO TRESTLE 720, KOBO HIGH STOOL, KOBO COFFEE TABLE, and TRIPODAL STOOL, they have all been designed with precise angles to maximise stability and durability, with impeccable style.

Speaking of regular, the IFFT/Interior Lifestyle Living show has also continued its tradition of presenting the Best Buyer's Choice and the Young Designer Award. Picked by Mr Tokio Takizawa, the Merchandise General Manager of THE CONRAN SHOP JAPAN, the former is awarded to's BP mirror. The name BP comes from the original brand BLUE PRINT under the umbrella. This table/wall mirror, although maintaining an incredibly simple structure, can provide smooth and comfortable angle adjustments due to its flexible & detachable part of combining magnets and iron balls. Users can also create original mirrors by changing the base plate or customising the specifications. 

BP mirror (T) winning the Best Buyer's Choice, and Nooca's 2018ss collection (B).

Over at the Young Designer Award side, The prize was split between Asemi Co. and Nooca. The latter, although with little information about its founder and brand, has been creating accessories that incorporate flowers and plants since 2016. With the romanticism of "proposing designs that makes a living a little more gorgeous", its products clearly gave new and exciting meanings to the craft of pressing flowers.

Asemi Co., on the other hand, is the brainchild of designers and longtime friends Yuki & Lars. Having always been fascinated by traditional craftsmanship, they got together in 2015 to start the intercontinental endeavour that is now Asemi Co. Their mission is to preserve local traditional craftsmanship by combining various crafts with contemporary design and presenting it to a worldwide audience. The resulting cups come in two sizes. Both are stackable, no matter what style of pottery they were made with. They offer a fusion between contemporary design and craftsmanship.

Thanks to Mrs Nicolette Naumann, Manager of Ambiente and the judge for this award, both winners will be invited to exhibit at Ambiente next year in Frankfurt.

COLOR POLYMOCK's new product: Coaster (T) and Cushion (B).

Last but not least, as a big part of IFFT is also about gifts, we can't help but direct your eyes to the creation of one of our favourite designer teams TORAFU ARCHITECTS - Yes, you heard it right. Despite what their name suggests, TORAFU has been known to create memorable, if not popular, gifts for the locals and tourists alike. For example, the newly launched  ISHINOMAKI BIRD KIT (produced by Ishinomaki Laboratory of course!) is a kit that is designed to form a bird by putting together solid wood pieces with wood glue. After assembly, the head can be turned to create chirping sounds. You can also sand and paint the bird to create your own original Ishinomaki Bird.

Also, you might remember their colourful creation from last year's DESIGNART. Now, that material finally has a new name called COLOR POLYMOCK which is a blend of colour foaming materials of polyethene resin used for boards. TORAFU has commercialised this material by making it into four products including coasters, cushions, wall clocks and cushion boards. With a total of 12 different colour combinations, we just can't wait to stock up on these for Christmas!


For more information on IFFT/Interior Lifestyle Living 2018, click here.

Any views or opinions in the post are solely those of the authors and do not necessarily represent the views of the company or contributors.

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