Dimensions: 124cm(H) x 40cm(W) x 40cm(D) / 48.8"(H) x 15.7"(W) x 15.7"(D)
Note: Actual colours may vary due to photography & computer settings.
MYDNA is a chic and contemporary storage system inspired by the DNA concept: both by its sophisticated double helix shape, and by the metaphorical statement that everything you place on it defines a significant part of your personal identity. MYDNA Bookcase Mini is part of MYDNA collection designed by Joel Escalona and its fabricated in Mexico City in plywood and heavy-duty fibers.
Founded in 2011 by Joel Escalona, nono creates products that represent the modern minded, luxury consumer. Aspiring to set the tone in a global conversation, each design has a powerful voice with a clear statement of honesty, modernity and beauty.
Joel, one of the most prolific and multidisciplinary designers of his generation, has worked on a set of projects ranging from product design, furniture and jewelry, to consulting, creative direction and collectible design pieces for galleries. His work has been exhibited in the most important capitals of the world in the most relevant events in the design and art world, like the Salone Internazionale del Mobile di Milano and DesignMiami/Basel.
Joel’s work translates to much more than an extensive portfolio: it’s the materialization of the world that surrounds him, a reflection of himself.
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Hometown: Mexico City
Based in: Mexico City
Mexican designer Joel Escalona was born in Mexico City in 1986, and holds an Industrial Design degree from UAM-A. In 2014 he founded his own design studio in Mexico City, which he still runs.
Pragmatic, humorous and poetic, are words that best describe Joel’s work. He believes in ideas that engage meaningfully, that push the limits of contemporary design, that have the ability of pulling people into the stories they shelter. From everyday products like faucets and pans, to extravagant limited-edition pieces and creative direction projects, Joel generates tangible value for each of his clients through his execution and narrative mastery.
Joel’s work has been exhibited in the mayor design events around the world like Maison & Objet Paris, Salone Internazionale del Mobile Di Milano, Design Miami/Basel, ZⓢONAMACO in Mexico City, among others. Throughout the years his work has also been featured in the most prestigious design publications and books, generating editorial value for his clients, projects and collaborators.
In addition to running his own design studio, Joel is the creative director of two internationally known contemporary furniture companies: nono and BREUER. He’s also founding member of Cooperativa Panorámica, a group of Mexican designers exploring new design territories. All of this while also teaching at CENTRO and ITESM, two of the most important design universities in Mexico, and is a frequent guest lecturer at different universities and events.
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