Dimensions: 15cm (H) x 15cm (W) x 6cm (D) / 5.9" (H) x 5.9" (W) x 2.4" (D)
Note: Actual colours may vary due to photography & computer settings.
Mould-making is fundamental to many manufacturing processes, both in small batch productions as in mass manufacturing. In those processes the mould is indispensable for bringing the desired object into existence. When the mould has been used to cast however many objects, it is put to one side and the focus shifts onto the object it has created. The project explores ways to answer the question; is it possible to extend the moulds active life with subtle interventions and, by doing so, maintaining its value after the casting process by making it as desirable as the realised object?
The piece in question is a mould for a shallow bowl. After the desired number of bowls had been cast, the mould was painted and glued together. The different colours indicate how the mould came apart to get the object out.
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Based in: London
Theodora Alfredsdottir is a product design studio based in London.
Theodora is an Icelandic product designer. She holds a bachelor’s degree in product design from the Iceland Academy of the Arts (2012) and a master’s degree in Design Products from the Royal College of Art in London (2015).
Storytelling through objects; Theodora’s work revolves around the narrative an object can inhabit and exploring ways of objectifying that narrative. She's interested in the way an object can act as documentation of its manufacturing process; a record of what went on between the machine, tools, craftsman and material as well as it can communicate its origin and former life. In short, the object creates its own factual narrative. That often leads to the discovery of unexpected qualities as well as it gives the user a subtle opportunity to reconsider our material world and explore value in a different way.
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