Since 2006, Vito Selma has dabbled in different aspects of furniture design. Starting out as Creative Director for Stonesets International Inc. ®, a three-decade old family corporation established in 1988, he worked his way to the Head Design Director post before finally taking on Vito Selma® as a separate and independent brand. Vito’s formal background in design began when he enrolled at the Academy of Art College in San Francisco, where he had a short stint. The year 2011 brought Vito learning opportunities that veered on more than the usual. A move to Milan, Italy allowed him to pursue his Masters in Industrial Design at the Scuola Politecnica di Design, where he graduated in 2012.
The months during and after his studies really allowed Vito to form a distinct voice in furniture design. Vito started designing modern furniture in wood with his core style - raw, natural and unrestricted. However, the designer is quick to mention that he is merely the sum of everyone that he has been fortunate enough to work with, along with their aesthetics, of course. Notable mentors include Debbie Palao whose work he credits as the pieces that made him want to become a designer; George Haast, who taught him about balance and composition; and Raffaella Mangiarotti, a world renowned Industrial Designer, who he claims is responsible for his evolution into a “global” designer. Other mentors that Vito is grateful to have attended workshops with include the Campana Brothers in Boisbuchet, France and Spanish Studio Cul De Sac.
Vito Selma was listed by the Philippine Yearbook 2009 among 61 artists that will change the world. In the following years, he has striven to live up to that accolade: In January 2011, Vito was amount 42 designers from 16 different countries who participated in Espacio Nudage in Santander, Spain - a multi-disciplined event dedicated to emerging talent in design.
Awards to Vito’s credit include the Outstanding Industrial Design Award in the 2010, 2015, 2017 DOST National Invention Contest & Exhibitions for the Geo Table, Theo Table and Louis Lamp Chair; 40 under 40 Product Design Award in Year 2016 presented by Perspective Ltd. in Hongkong, and Best Design for Material Innovation at the Cebu Next 2010 show for the Wrinkle Lamp, to name a few.
The designer was also awarded the Outstanding Individual Award for the 79th Cebu City Charter Day on February 24 2016, the Young Entrepreneur of the Year Award in 2013 and One of 6 Outstanding Business Young Leaders for 2014 Award by the Cebu Chamber of Commerce and Industry. Vito’s work has also been featured in international publications such as Elle Décor, Harpers Bazaar, Vogue Living Australia, Habitat (South Africa) Architectural Digest in Mexico and Interior Design, USA.
With the number of accomplishments under his belt, one would think
that Vito Selma would be content, but he continually strives to move and restructure, armed with the vision of always presenting something new and
innovative into the familiar.