What inspires you?

"Contemporary user behavior"

Describe your creative process.

I start each project by thinking about and exploring interesting user behaviors, paying attention to the operation of the manufacturing industry, the sourcing of materials and labor, and finally the impacts on society.

What are 3 words that best describe your work?

Behavior, contemporary and culture

What is the most important tool when creating your work?

I observe interesting behaviors, identify gaps, and look for creative ways to fill them

Where do you go for inspiration?

Contemporary user behavior