

S U G O
Born: 2018
Hometown: Italy, Hong Kong
Based in: Italy, Hong Kong
Born: 2018
Hometown: Italy, Hong Kong
Based in: Italy, Hong Kong
SUGO was born in 2018 with the sole mission of creating game changing contemporary biophilia furniture designs. Started by husband and wife team Kevin Chu and Giulia Dibonaventura they are serious lovers of nature and fuse advance sustainable technologies with nature inspired elements. All SUGO ARTNITURE (art-furniture) focuses on working with or giving back to nature and they are all produce sustainably in limited quantity while also has the incredible ability to purify the environment of virus, bacteria and pollution invincibly using a special NASA tested and endorsed photocatalytic technology . Kevin is also the founder and director of COC design based in Hong Kong and Italy and was educated in Architectural Association and Bartlett School of Architecture in London under the world renown architects Peter Cook and Marcos Cruz and was the sole recipient of Bartlett Archigram Design Award in 2001 while Giulia, who hails form the Abruzzo region of Italy has extensive directorial experience working with the Italian/China Design Education industry. Many of Kevin’s creations have won international awards including German Design Award, Reddot Design Award, IDA Los Angeles, A Design Award Italy, Architizer USA, China Red Star Award, Chicago Athenaeum Award, Perspective Award Hong Kong to name a few as well as been published in DesignBoom, DesignMilk, Home Journal, Design 360, IDEAT magazine, Terraform magazine, Perspective Magazine, Home Italia, Architectural Digest, Architizer and many more while Giulia has been the vital muse and idea “donator” in some of the most significant collection in the company. SUGO in its few short years of existence is considered THE ORIGINAL revolutionary product creative outfit proudly from Hong Kong but stay tuned, some absolutely out of this works sculptural furniture are coming that can and will improve planet earth!
"I need to retain creative freedom no matter what the cost is. It is my lifeline and oxygen" Kevin Chu, founder
What inspires you?
All Elements on Planet Earth. Politics and Economics does not interest my creative process as they are temporal invention of society.
Describe your creative process.
There is really none. I venture into natural environments as soon as i have free time and there, at any given moment, could be a spark of idea!
What are 3 words that best describe your work?
Unconventional, Abstract and Dynamic
Who are some artists that have influenced your work?
I can only say Nature is my biggest muse although i do love many architects, designer and artists work.
What is the most important tool when creating your work?
Insatiable recycling and absorbtion of different concepts and ideas at any given moment
What is the best piece of advice you have been given?
Don't give up and don't follow the herd mentality.
Where do you go for inspiration?
I walk in the mountains, looking at insects, seeing my child play, eating interesting food....etc
3 Articles
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April 12, 2021
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January 24, 2020
Awards
German Design Award
2020
DARC Award United Kingdom
2019
A Design Award Italy
2019
Lexus Award Japan
2019
A Design Award Italy
2018
A Design Award Italy Gold
2018
China RedStar Award
2018
Redddot Design Award Germany
2018
International Design Award USA Gold
2017