'Studio when' is founded by two interaction designers in Seoul to design a way to feel time, not just a clock that counts a day.
To escape the typical way of reading time with the sophisticated scale and number that a minute hand indicates, we redefine the aspect of time and timepieces, which would turn out for another 'timepiece project'. - [time] Relative concept of time that individual feels, not as an absolute unit of measurement. [clock] The time that has acquired a physical property, or the communicating medium itself.
We expect to find the potential to develop the project within various stories that come from multi-layered approaches to the intangible element called 'time'.
