
Linus Lohoff
Hometown: Barcelona
Based in: Barcelona
Hometown: Barcelona
Based in: Barcelona
Linus Lohoff is a multidisciplinary Freelance Art Director based in Barcelona and has been working in design studios like Saatchi&Saatchi, BOROS, Vasava and Hey Studio. Today he works for several international clients and offering creative direction, design, photography, visual strategies and engaging experiences for brands in business, fashion, art and culture. His influences are based on german design history and graphic designers like Stankowski, Otl Aicher & Bauhaus artists. He is interested in minimalism, hard edge & concrete art. There is a huge love for geometry, colour and basic shapes throughout his work.
What inspires you?
My influences are really based on german design history & graphic designers. Bauhaus artists, Stankowski or Otl Aicher are some that I admire. I do like a lot minimalism and concrete art. There is a huge love for geometry and basic shapes throughout my work.
Describe your creative process.
Most of the works are studies of form and colour and the dialogue between them. Sometimes I sketch, mostly I am directly experimenting digitally. I put music on and just let me get inspired to produce things. Sometimes nothing is coming out. But, luckily, mostly I am able to produce something.
What are 3 words that best describe your work?
minimal, clean, abstract
Who are some artists that have influenced your work?
Stankowski, Otl Aicher, Olafur Elliason, Stefan Kanchev, Stefan Sagmeister, Erwin Wurm, Bauhaus, Sol Lewitt
What is the most important tool when creating your work?
Pencil, sketchbook, computer
What is the best piece of advice you have been given?
Trust your intuition.
Where do you go for inspiration?
Nature, People and what I find beautiful inspires me.