Pletneva was born in Sochi, Russia on May 26th 1990. From 2007 to 2012 she studied journalism and new media at the Moscow State University. Today she lives and works in New York, exploring digital media in arts. She describes her style as "digital minimalism". There are 2.5 quintillion bytes of data created each day. Time to think of digital hygiene. Digital minimalism brings awareness to the way we consume and produce information online. Produce responsibly, consume smartly.