Art Consultancy Demystified: A Comprehensive Guide for Interior Design Professionals
ByLiyana SafariKee's, with Visions of Splendour by Khairulddin Wahab. Image courtesy 21 Carpenter.
Decoding Art Consultancy Services
Creating the right atmosphere for your space goes beyond the style and placement of your furniture. Every element plays a pivotal role in setting the mood and transforming a space. Art, endowed with influence, can become the voice of it all. A carefully selected piece can not only set the right mood but inject personality and emotion into the space. However, with contemporary art's vast and diverse landscape, the art market can be a labyrinth to navigate. That’s where art consultancy services come in, acting as your compass through this journey.
Drawing on rich experience spanning decades, we at The Artling stand as a testament to the critical role art consultancies play in the art ecosystem. Serving as the bridge between artists and art collectors, we’re your best bet to streamline the process from sourcing to installation, ensuring that every art piece finds its ideal home. Whether it’s a private collector, a corporate office/workspace or a luxury hotel, art consultancy services help you handle all the complexities that come with it so that you can focus on just enjoying the power of art.
Art consultancy is more than finding visually appealing works; it’s also about curating an overall aesthetic experience that resonates with the client’s brand, space, and audience.
The Multifaceted Role of an Art Consultant

Artworks by Rosit Mulyadi. Image courtesy of Revolver, Singapore.
As an international art consultancy collaborating with leading interior designers and property developers, we understand what goes into the role. Finding the perfect artwork goes beyond finding what is aesthetically pleasing. Negotiating purchases, managing commissions, and overseeing installations are some of the many tasks we have. Not only that, having a deep understanding of art history & trends, plus a keen eye for aesthetics, are skills that one must have to create the perfect space.
Consider, for instance, the role of an art consultant in curating art for a new corporate office. The consultant would first understand the company's brand, culture, and the message they want to convey through the art. They would then source art pieces that align with these factors, negotiate the purchase or commission, and finally manage the installation of the art in the office space.

Kuok Singapore Limited Offices Singapore.
Imagine curating art for a new corporate office. While analyzing the initial elements and style of the space is important, the company’s brand, culture, and the story they want to portray are equally important. These insights would allow an art consultant to pair their knowledge with the understanding of the brand, allowing for a flawless curated collection that is seamlessly integrated into your space.
Expert's Tip: As an interior designer or industry professional, partnering with an art consultant can help you stay abreast of the latest trends in the art market.
The Intricacies of Art Consultancy
Art consultancy and acquisition is a meticulously crafted process. Years of experience in the field have taught us all we need to know so let’s delve deeper into it:

Palms (2019) Framed Photography Prints on Wood by Cássio Vasconcellos. Image courtesy of Patina Maldives & Georg Roske.
Client Consultation: This begins with knowing the client and taking any opportunity to understand their needs, preferences, and budget more deeply. This can be done not just through discussions, but site visits are essential, too. From the client’s taste in art to the project budget, this step is crucial in getting on the same page as the client to ensure an execution with minimal mistakes.
Case Study: As the art consultants of Patina Maldives, The Artling carefully curated a collection of artworks that invites guests to immerse themselves in exploration and reflection. Based on the atmosphere and setting of the space, we sourced artworks that would not only match the ambience but also the client’s brand story and ethos. Sculptural and textile works with muted and earthy colors were the best choice visually without forgetting about Patina’s philosophy of reconnecting and tuning in with one’s own senses.
Click here to explore our collection of textile artworks from The Artling.

Wayfinder Wines, Western Australia. Image courtesy of Tom Pearsall.
Art Sourcing: Now that you understand the clients' needs, it’s time to find the perfect piece. This can be done through various sources such as galleries, artist studios, art fairs, and online platforms. While finding a visually appealing artwork can seem easy, understanding the artwork beyond its superficial level can create a better narrative for the space.
Art Selection: With your selected artwork, the consultant will now present the client with their most suitable pieces. This could involve virtual presentations, gallery visits, or even artist studio visits. During this portion of the process, it is crucial to educate the client on the history, meaning, and reasoning for selecting these works. Art is incredibly subjective, so it’s good to provide options in diverse styles so the client can decide what they prefer.
Tip: As a consultant, giving the client options is important to allow them to feel involved in the selection process. Additionally, with Art being incredibly subjective, providing options can allow the client to decide what they prefer and filter out the best styles for them.

Digital art by onformative. Image courtesy HighHouse. Photography by Ben Wee.
Purchase Negotiation and Commissioning: Once the client has selected their perfect match, it’s time to move on to the negotiation stage. This is where your negotiation skills and understanding of the art market is essential in order to ensure that the client gets the best bang for their buck!
Art Installation: While the installation stage might sound like hanging an artwork on the wall, there are a lot more steps to reach that point. From framing to shipping to the actual installation, these steps require meticulousness and a keen eye for aesthetics. The role of a consultant in this stage is to ensure that the final space transforms into the client’s vision.
Example: For a large-scale art installation in a corporate lobby, the consultant will work with an installation team to ensure the art is safely and securely installed, and that it's positioned in a way that maximizes its visual impact.
Case Study: As the art consultants of HighHouse, The Artling carefully curated a collection of captivating mixed-media artworks. Notable pieces such as Dynamic Structure by Willem van Weeghel, Digital Art by Onformative, and The Tragicomic Pursuit by Jacob Hashimoto required specialist attention and expertise from professionals throughout the shipping and installation process. Collaborating closely with these third-party services allowed The Artling to understand any potential risks and manage them accordingly, allowing a smooth installation process.
The Unparalleled Benefits of Art Consultancy Services

Canyon Club, Mondrian Singapore Duxton, Artwork by Tyler Shields. Photo by Mondrian Singapore Duxton.
Navigating the complexities of the art market requires time and effort and hiring the services of an art consultancy can save a lot of it. With their knowledge and experience, they can provide access and understanding that a client might not have. Not only that, interior designers and industry professionals can alleviate the tedious work of finding the perfect artwork, allowing them to focus on their core work.
Conclusion: Making the Right Choice in Art Consultancy Services
Overall, deciding the right art consultancy service is a decision that requires a lot of thought and time. However, here are some tips to help you navigate it more easily:
- Experience and Expertise: Experience is key! Always look for a good and organized portfolio that showcases projects that resonate with you and have the styles and designs you want. Their expertise in the specific type of art you are interested in, be it contemporary, modern, or region-specific, is crucial.
- References: Following the experience, references are also an important thing to look out for. While having an extensive portfolio is great, knowing that the work quality and style can be trusted creates more credibility. Speak to past clients and ensure that you get a better understanding of the consultancy’s working style.
- Network: Knowing the right people can really make the project flow more smoothly. A good art consultant will have a wide network and can allow you to access a broader range of art pieces, giving you more choices for your projects. Their strong relationships with galleries, artists, and art professionals can also aid in the negotiation process, allowing better prices and exclusive pieces.
- Services: As discussed, an art consultancy’s role covers many areas and ideally, you would love to have one that offers services for all aspects of the process. A plus point would also be additional services that you might need such as art valuation or art restoration.
- Fees: All consultancy services have their own system and it is important to understand the fee structure for the one you would like to engage. Whether it is a flat fee or a percentage of the art, ensure that the fee structure is within your project’s budget.
Ready to explore the world of art with the right consultancy service? Contact us today to schedule a free consultation with our expert art consultants!
Any views or opinions in the post are solely those of the authors and do not necessarily represent the views of the company or contributors.