Xcellent Design is a design driven brand manufacturer. We collect the senses of creative, innovative, aesthetics and lifestyle to generate the better products, the proper service and meaningful value about function, material and scenario. The humanistic oriented thinking, style-led aesthetic experience is our core thinking for each design. In between of technology and human, we desire to make the better.

Xcellent Design pursues three design principles to 1) meet the demand of contemporary life, it must be comfortable and practical, dynamically reflect to the present life and individual style. 2) offer a great experience, we integrate the advanced technology, the classic traditional craftsmanship and the eco-thinking of future to create a beautiful and comfortable using experience. 3) inherit our culture, through our design to present oriental aesthetics, to modernized the traditional spirit and retrieve the emotional connection between people.